If you are looking to learn social media, train and sharpen your social media skill-set the following free social media courses are the best in the industry. I have personally gone through all of them (yet to finish all) and listed them below for you.
But why learn social media marketing?
A comprehensive social media strategy is imperative to business success. Building an effective social media strategy will expand all of your other inbound marketing efforts as well as build brand awareness, drive word of mouth, and attract buyers. In other words, social media is the ultimate way to do inbound marketing.
Today, 93% of marketers are using social media to some effect in their overall marketing strategy. Some use it for simple customer engagement or build a brand, some for listening – to solve customer queries, some to sell – may be even upsell or cross sell, while others – just to stay relevant. Undoubtedly Social Media is “the golden boy” of integrated marketing.
Social media usage is one of the biggest phenomena worldwide with an estimated 2.95 billion accessing it in 2019. The projected number for 2023 is almost 3.43 billion and with the lockdown situation in March 2020 the numbers will accelerate.
Social network penetration is constantly increasing worldwide and as of January 2020 stood at 49 percent.
And the time spend in consuming media on these platforms is just mind-boggling! The average time per day spent on social media varies greatly by country. Did you know in U.S. users spent approximately one hour and 57 minutes using social media each day and the Philippines 4+ hrs. In India, the same is close to 1 hr and 29 mins.
So do you think you have mastered the nuances of social media? or know enough about the art Social media? Take a closer look at these free courses tailor made for beginners, intermediate and even advanced users. Here are some free courses you can breeze through and stay at top of your game.
Recommended free Social Media courses with certification
|#||Course Name||Suitable for||Did I enroll / Checkout?||Remarks|
|1||Facebook Blueprint||Beginner to Advanced||Yes||Pay extra for certification|
|2||Socail Media – HubSpot||Beginner to Advance||Yes||Free certification|
|3||Social Media Mastery – Digital Marketer||Beginner||Yes||Free trial for 14 days with certification|
|4||Social Media Quickstarter – Constant contact||Beginner||Yes||Small courses on FB, twitter, intagram etc.|
|5||Strategic Social Media Startegy – edX||Intermediate -to Advance||Yes||Paid extra for certification|
|6||The Business Of Social With Coursera||Intermediate||Yes||Free Certification|
|7||Social Media Monitoring – Udemy||Beginners / intermediate||Yes||Free Certification|
1. Facebook Blueprint
Learn from the best!
Facebook is the most popular social media network with over 1.4 billion users and 900million active users, you simply cannot affort to not master this platform.
Facebook has introduced a highly interactive self paced program that covers the basics and takes on the more advanced topics as well. It has a catalogue of smaller courses you can learn from free of cost and gradually progess to certification. Currently there are 8 certifications (paid) listed. On successfully clearing the exam a Facebook blueprint certification is awarded. Each exam costs US$150 but the flip side is that they are valid for a duration of a year only.
Since Facebook Blueprint is the only certification that Facebook recognizes, it is a must for agencies to set themselves apart. The exams are tough and require both experience and thorough knowledge. If you need to flaunt a certification and add it to your resume, this will certainly have an impact.
2. Social Media – Hubspot
Hubspot is one of the leading platforms that provides tools for social media marketing, content management, web analytics, landing pages, customer support, and search engine optimization.
Like the above 2, Hubspot too has a library of resources that you should absolutely subscibe too. The course catalogue is extensive and you can choose from many relevant topics. This is an academy that industry professionals bank on. The best part is the courses are free. Get certifications at the end of the course and you can even add this to your CV!
Here is an excerpt about the course:
The Social Media Certification will help you shape the conversation around your business, build loyalty, and attract new customers and partners. Invest in your business’ growth and your career by learning how to: build an effective social media strategy, set up social listening and moderation, create social content, extend your reach, excel in digital advertising, measure ROI, and more.
3. Social Media Mastery – Digital Marketer
Courses (Avail the 14 day trial)
I love the resources here. DigitalMarketer.com has created an extensive library of important documents, videos, courses and checklists that lets you access them on membership of its Lab – plus program. I first accessed the lab through its 14 day free trial period (needs a credit card) and was completely blown away.
If you really want to learn, complete the Social Media Mastery course within 14 days and get the certificate as well. Digital Marketing Mastery course is also available. I am sure if you love the content in their library during trial period, you might take up the membership as well. It also boasts of membership community with over 10000+ members.
4. Social Media quickstarter – Constant contact
The Social Media Quickstarter offers the step-by-step instructions you need to start building your social media presence across all of the top social networks. The courses are divided into smalller packages of different social media networks like Facebook, Instagram, Twitter, Pinterest and even Snapchat. These are handy manuals for quick reference. Within the course the topics are in how to formats making sure you understand the network while you browse pratically.
Another good thing about constant contact is that they stream webinars almost every other days on relevant topics. Atleast subscribe to stay updated.
5. Strategic Social Media Marketing – edX
edX has constantly produced great courses for all proficiancy levels. It is a massive open online course provider. Ihosts online university-level courses in a wide range of disciplines to a worldwide student body, including some courses at no charge.
I would recommend you to browse through all related courses as there are many to choose one. Howeever, these are 2 courses you should invest your time in: Strategic Social Media Marketing and The Analytics Edge.
The reason Startegic Social Media Marketing course is different from above courses is that it has loads of industry examples. The course examines how organizations capitalize on social media and consumer-to-consumer interactions to support their marketing efforts. View these issues from strategic to practical perspective. The course also includes the science behind generating content on different networking platforms. It also looks into how to use conversations on social media to promote products further.
Another off-beat course for intermediate / advance marketers is – The Analytics Edge. This course goes through inspiring stories and teaches how to convert data into meaningful, actionable insights. A must course, to advance your career and have better understanding of your marketing efforts. This course is a natural extension to social media learnings from above courses. Take a look here.
6. The Business of Social – Coursera
Consider this course as the finishing school for your social media understandings. It has many interesting approaches regarding the way how security, budgeting and other strategies works in the Social Landscape. It aims to train you on how to transform your organization’s social marketing from an untracked investment to an integral part of your company’s marketing strategy. If you are a small business owner, you should go through this course for a high level view of your marketing spends. This course can be finsihed over the weekend!
Another course that you can go through on course era is What is Social?. The course is by the same author and takes twice the time to complete.
“What Is Social?” is a massive open online course (MOOC) for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social media strategy using effective, proven methodologies. In short, it’s a really awesome, action-based intro to social media.
The exciting part with this hands-on class is that you not only get to hear about ways to grow your professional persona using social media, but you will actually do it! “What Is Social” is the first in a six-course specialization offered by Northwestern University (a top university in the United States).
Coursera is online learning platform that provides both free and paid courses. The courses are usually developed by top colleges / universities.
7. Social Media Monitoring – Udemy
I recommend this course as monitoring online Social Media conversations is the first step to an effective social media management. In this course you can learn to listen online that will effectively help you make better strategies. Learn to find pockets of hot conversation and customers on their turf. Learn social media monitoring for Facebook, Twitter, Linkedin, YouTube, Craigslist, Blogs, Forums and News using free social media monitoring tools and services. The course also talks about social media tools to conduct content curation and find online influencers.
Bonus: Free training for social media networking sites / tools
|Sr No||Social Media Networking site / Tool course||Remarks|
|1||Instagram marketing – Udemy||The complete Instagram marketing course|
|2||Pinterest marketing||One of the best YouTube course|
|3||Snapchat Marketing||Hubspot blog|
|4||Hubspot Marketing software||Marketing automation|
|5||Hootsuite training||Manage multiple social media accounts|
|6||10 Minute Digital Marketing course||Learn each concept 10 minutes a day. Free social media course.|